Film Business
Avengers: Doomsday
The business strategy behind Marvel's 2026 theatrical event.
Read Analysis →Film & Biz explores how movies are financed, marketed, distributed and turned into businesses — beyond what we see on the screen.
Our latest film-business analysis.
A look at Marvel's franchise strategy, marketing power, theatrical positioning and the business questions surrounding its next major Avengers event.
Read the Analysis →Exploring the business decisions behind the movies.
The business strategy behind Marvel's 2026 theatrical event.
Read Analysis →How Spider-Man turned a global franchise into a record-breaking theatrical business.
Read Analysis →The different forces that shape the film industry.
Production, studios, distribution and the structure of the industry.
Revenue, audiences, theatrical performance and trends.
Campaigns, branding, trailers, audiences and promotion.
Investment, budgets, risk, revenue and monetization.
Movies are more than stories on a screen. They are businesses built around creativity, audiences, investment, marketing and strategy. Film & Biz exists to explore that side of cinema.